In Litmus’ 2015 Email Market Share infographic, they analyzed over 13 billion email opens to see where subscribers read emails. They took a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.
It’s not just The Times. The entire digital media industry is seeing a big shift in behavior. Reader visits to home pages are declining while traffic from social media is rising.
In this episode, Robert and I discuss the important implications of LinkedIn’s acquisition of Bizo, congratulate blogger Scott Monty on his recent move from Ford to an agency role, and speculate on what will happen to Forbes now that it’s owned by foreign investors. We also ruminate on the continuing fall of newspaper ad revenue, puzzle over Time Inc.’s decision to form a new native advertising group, and rave about the marketing genius of Weird Al Yankovic before exploring this week’s TOM example: Makeup.com.
Bright colors increase brand recognition by 80% and over 90% of a visitor’s buying decision was influenced by site design and usability.