JDM Digital completed a web app recently designed to streamline how Google Analytics Campaign tracking URLs are shortened using Bit.ly programmatically. The project is called Cliqued (pronounced “Clicked”). Let’s take a looksy.
The ever-popular website statistics solution, Google Analytics, allows webmasters to create and identify campaigns that are referring traffic to their website. All you have to do is add the right parameters. Sounds simple enough, right? Well, sort of.
As Google explains in their Analytics help file:
By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to Analytics, so you can see the effectiveness of each campaign in your reports.
Now, that all sounds easy enough, but you have to add those parameter manually unless your system is already generating them for you. Looking into building exactly just such a solution for a client, the JDM Digital team dug pretty deep into how one might actually do this. The result? Cliqued. Check out the live demo (disabled for demo purposes, but available on GitHub. All you need to do is update the API keys in settings.
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