When we move away from the traditional PC desktop, and begin designing for everything from smartphones to tablets, from interactive whiteboards to connected cars and smart glasses, it becomes clear that we need a solution that takes us beyond the PC era and into the mobilized future.
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Since Nokia’s release in 1999 of the first mobile phone equipped with WAP browser, innovation in the mobile space has continued to accelerate. This pace has increased most significantly since the popularization of smartphones following the release of Apple iPhone in 2007 and the phenomenal rise of the tablet from 2010. Connectivity has also continued to evolve with LTE (4G) services now being rolled out around the world.
Each wave of innovation has brought with it more screen sizes, more functionalities and features, more operating system versions and more browser versions, leaving enterprises and developers with the undesirable task of deciding how to best serve content to these devices. This is extremely difficult to achieve. The Netbiscuits Quarterly Metrics report published in December 2012 shows just how hard this is, revealing that a strategy even catering for all of the top ten device classifications globally would only capture 56% of the total volume of traffic on the Netbiscuits Platform.
The ability to design for all these devices is also becoming more urgent. Next year, mobile internet usage will overtake desktop internet usage. In the coming years, there will be a demand to connect more and more to the Web: it will be everything from watches to cars, from glasses to household appliances and testing equipment to city infrastructure; not to mention the continued growth in equipment we already see, such as televisions and games consoles. And in line with this, there will be ever more unique design features as a new world emerges.
Enterprises need to ensure that their website or application adapts to each device to deliver the best possible customized Web experience across all devices, browsers, and features to ensure that they do not miss out on sales opportunities or irritate users with poor websites and applications. Many enterprises are choosing Responsive Design to achieve this. However, Responsive Design does not help companies adapt the mobile Web experience. Adaptive Web Technology, on the other hand, does through, for example, faster image conversion, GPS and touch functions.
So it is certainly not as simple as it seems at first – there are many differences between designs that appear to be similar at first glance. A wrong strategy can cost a lot of wasted time and money. Netbiscuits’ philosophy has always been to breed higher levels of mobile experience from the outset. Adaptive Web Technology empowers developers to create seamless user content consumption journeys with minimal development impact and maximum reusability outreach for a wider and increasing range of devices. It overcomes many mobile challenges and defines decisions in the design, development, implementation and maintenance processes. Adaptive Web Technology represents a significant step towards achieving the sought-after ‘One Web’ unified approach.
Download the report, “Adaptive Web Technology Industry Report Q1 2013” from Netbiscuits.