Guide to Marketing Metrics and Marketing Analytics
“The Definitive Guide to Marketing Metrics and Marketing Analytics” shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
With compelling graphics and real examples of Marketo’s own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.
Download this 70-page, all-encompassing guide to learn:
- The right metrics for understanding and interpreting marketing results
- Why measuring marketing programs is difficult, and how to do it correctly and efficiently
- Revenue metrics that get the executives’ attention and prove marketing ROI
- The critical elements of a marketing dashboard
- And much, much more!
Download the whole Marketo article from Marketo Resources.
About the Author
About / Bio
Jon Miller leads all aspects of Marketo's thought leadership, communications, and content marketing programs. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.