Study on How Buyers Buy Professional Services

Wouldn’t it be nice to know what buyers are thinking? Wouldn’t you like to know what your competitors’ blind spots are?

You’ll discover some game changing answers in this executive summary of Hinge Research Institute’s new study of 822 Buyers and 533 Sellers. Learn the best ways to drive new business growth, expand current client relationships, and build your firm’s brand. Download your complimentary copy today!

What You’ll Learn:

  • How Buyers search for new alternatives
  • The new firm selection process and where Sellers get it wrong
  • Expanding your relationship with existing clients
  • Getting more referrals
  • Best marketing approaches to reach new Buyers
  • How to build your brand strength

Download the Report

If you are a professional services executive, marketer, or business developer you can’t afford to miss these insights!

Interested in downloading the full industry-specific report?


Download report for Architecture, Engineering


Download report for Accounting and Finance


Download report for Technology Services


Download report for Management Consulting

About Hinge

Hinge, the leader in branding and marketing for professional services firms, builds high growth, high valuation professional services brands. Clients range from management consulting and technology firms to architecture, engineering and construction (A/E/C), accounting and finance, and government contracting service firms. Hinge offerings include client perception research, brand strategy development, lead generating websites, creative services, online marketing, online video, and outsourced marketing services.

Through the Hinge Research Institute, Hinge is committed to conducting innovative research on professional services firms and their respective clients. Hinge and the Hinge Research Institute can be found at and

Analytics Automation Lead Gen
Study on How Buyers Buy Professional Services
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About the Author

Alexandra Marigodova
4 articles
About / Bio
Alex is the engine inside the Hinge research machine, creating the studies that inform much of Hinge’s work, both internally and externally. With a philosophy of using research to solve business challenges, Alex works with firms to identify specific problems, creating hypotheses and research designs to help resolve them. Once the information has been collected she analyzes the data, using the results to present a cohesive narrative. On a daily basis you’ll find Alex diagnosing problems, performing competitive market analysis, establishing benchmarks, and helping clients determine their brand identities.
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