Marketing Automation Buyer’s Guide

Choosing a marketing automation system isn’t easy. That’s why Marketo has created the ultimate buyer’s kit to help you make an intelligent and informed decision.

The buyer’s guide includes:

thumbs-Marketing-Automation-Buyers-KitThe most critical questions to ask during a reference call: Find out the most valuable information about important functions, implementation and pricing.

A demo checklist: Get the most out of your demo by making sure the system covers the six critical areas of marketing automation, including functionality, design control and ease of use.

A sample RFP: Created from actual questions from real RFPs, this questionnaire covers the 12 areas for marketing automation success.

Custom slides: A PowerPoint presentation you can customize, put into your company’s template, and share with your peers and management however you see fit.

ROI Calculator: This essential tool helps you evaluate your sales funnel and the measurable impact marketing automation has had on your revenue.

Join the 27K+ and download Marketo’s Marketing Automation Buyer’s Kit.

Analytics Automation
Marketing Automation Buyer’s Guide
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About the Author

Jon Miller
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Jon Miller leads all aspects of Marketo's thought leadership, communications, and content marketing programs. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
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