Multi-Platform Measurement in a Brave New Digital World
2 out of every 5 minutes of digital content consumption occurs on smartphones and tablets. Consumers are using multiple touchpoints to access content, creating a challenge for businesses to understand their own customers’ behaviors.
comScore Vice President, Jodi McDermott, presents key industry trends in multi-device content consumption and how to overcome the challenges of traditional web analytics.
The presentation features comScore Digital Analytix® Multi-Platform, enabling businesses to gain from new insights, smarter product development and increased revenue.
- Industry trends in digital multi-platform content consumption
- The challenges these trends create for traditional web analytics
- How savvy businesses are overcoming those challenges
View the presentation on comScore (registration required).
About the Author
About / Bio
comScore is a leading internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions for our clients to maximize the value of their digital investments.