Multi-Platform Measurement in a Brave New Digital World

2 out of every 5 minutes of digital content consumption occurs on smartphones and tablets. Consumers are using multiple touchpoints to access content, creating a challenge for businesses to understand their own customers’ behaviors.

comScore Vice President, Jodi McDermott, presents key industry trends in multi-device content consumption and how to overcome the challenges of traditional web analytics.

The presentation features comScore Digital Analytix® Multi-Platform, enabling businesses to gain from new insights, smarter product development and increased revenue.

Topics covered:

  • Industry trends in digital multi-platform content consumption
  • The challenges these trends create for traditional web analytics
  • How savvy businesses are overcoming those challenges

View the presentation on comScore (registration required).

Analytics Mobile
Multi-Platform Measurement in a Brave New Digital World
4.5 - 2 votes

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comScore is a leading internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions for our clients to maximize the value of their digital investments.
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