Overcoming the Problem with Big Data

The problem with big data is that there is, well, so much of it.  Analyzing it is like trying to sip from a firehose.

In their new book “Keeping Up with the Quants“, Thomas H. Davenport and Jinho Kim offer tools to sharpen quantitative analysis and make better decisions consuming this tidal wave of data.

keeping-up-with-the-quantsBig data and the analytics based on it promise to change virtually every industry and business function over the next decade. If you don’t have a business degree or if you aren’t comfortable with statistics and quantitative methods, this book is for you.

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics” is now available on Amazon.

Analytics Automation
Overcoming the Problem with Big Data
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We all hear a lot about “best practices” but it’s thoughtful analysis of research data that’s driving marketing. There’s tons of it our there, but most is buried in boilerplate or hidden behind long forms. Cometrics is here to change that.
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