Real-Time Google Analytics Reporting in BETA

Marketing Land reports that, starting today, Google is inviting Google Analytics users to a closed beta of their newly released real-time reporting API.

Opening a number of opportunities to take advantage of real-time analytics, the new API makes it possible for site owners to create queries around real-time data and use the information to benefit their website.

Google offered examples of how site owners could use the real-time API, including querying for top visited URLs to create, “a top trending content” widget with the number of active readers or displaying the active visitors count in real-time.

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[Real-time metrics] resulted in 7.9 percent increase in conversion rates…

According to Google, a vacation rental company with access to the beta API placed a real-time active visitor count metric on a conversion page of their site, resulting in a 7.9 percent increase in conversion rates and a 18.6 percent increase in revenue.

Get all the details on Google’s new real-time reporting API on Marketing Land.

Analytics SEO
Real-Time Google Analytics Reporting in BETA
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