In May, Sitecore was also positioned by Gartner in the Visionaries Quadrant of the 2013 Magic Quadrant for Multichannel Campaign Management (MCCM) for the second consecutive year.
According to Gartner, companies considered to be “Leaders” drive the market’s transformation with a clear vision and a strong ability to execute. Sitecore believes this leadership recognition validates the company’s unique approach that focuses on enabling marketers to own their brand experience at every touch point and easily and effectively manage their multichannel campaigns.
“Sitecore is the world’s leading experience platform for marketers,” said Michael Seifert, CEO, Sitecore. “We built our platform from the ground up to let marketers own the experience they deliver to their customers and drive real and measureable results across every engagement channel. This terrific recognition inspires us to work even harder to deliver smart and innovative solutions to our customers and partners that help them drive revenue and build customers for life.”
“Sitecore’s experience platform is instrumental in our success, allowing our marketing team to manage the customer experience with ease, maintain a consistent brand across channels and go to market faster with new product information.” said James Brown, Director of Information Solutions at Crayola.
Over 3,000 of the world’s leading brands choose Sitecore because it allows them to deliver custom, measurable brand experiences that are highly relevant and consistent, across all channels. Sitecore brings together multiple components – content management, marketing automation, digital marketing, analytics, and business processes – into a single unified software platform, which marketers use to deliver outstanding results.
According to the Gartner report, revenue in the WCM software market totaled approximately $1.2 billion in 2012 and is expected to grow by 12 percent in 2013 to reach approximately $1.4 billion.
Gartner defines WCM as the process of controlling the content to be consumed over one or more online channels through the use of specific management tools based on a core repository. These may be procured as commercial products, open-source tools or hosted service offerings. Product functionality goes beyond simply publishing Web pages to include: content creation functions, such as templating, workflow and change management; WCM repositories that contain content or metadata about the content; library services, such as check-in/check-out, version control and security; content deployment functions that deliver prepackaged or on-demand content to Web servers; and a high degree of interoperability with adjacent technologies such as CRM, MCCM, DAM, Web Analytics.