Content Marketing VS Traditional Advertising
Marketo has just published a new infographic demonstrating how content marketing is competing with traditional advertising these days — the advantages to content marketing, which types of companies are using it and how much they’re spending on it, which tactics are the most popular, and which key challenges content marketers are facing now.
The infographic encompasses a variety of statistics and other information on how content marketing is being used, answering:
Why companies use content marketing?
Risk mitigation, lead generation, lead nurturing and lead scoring are some of the benefits today’s companies are reaping from their content marketing efforts.
How are companies using it?
Some of the most popular ways, by percentage of companies, are non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%).
Are content marketing budgets growing?
Most definitely, with 51% increasing spending over the next 12 months, 45% maintaining their current level of spending, and only 2% planning to decreasing content marketing spending.
Check out the full infographic on Marketo’s B2B marketing blog.
About the Author
About / Bio
Jon Miller leads all aspects of Marketo's thought leadership, communications, and content marketing programs. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.