Marketing Automation: Sales or Marketing Tool?

Salesforce.com’s, Pardot, has created an infographic that challenges the commonly accepted notion that marketing automation is solely a tool for marketers.

The infographic presents a number of statistics that highlight the advantages of marketing automation to sales teams. For example,

Automation users have a 9.3% higher sales quota achievement rate than non-users. (CSO Insights)

Take a look at the infographic, and let us know if this changes your mind about marketing automation as a tool just for marketers

Marketing Automation: Sales or Marketing Tool? #infographic - An Infographic from Pardot

Embedded from Pardot

Automation Infographics
Marketing Automation: Sales or Marketing Tool?
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Charles Bedard
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Experienced in helping companies cross the chasm from startup to emerging leader to market leader, Charles has extensive knowledge in growth strategies and corporate development. At Ephor Group Charles Bedard helps companies “Solve the Value Equation” through Growth Strategy Execution, Outsourced Corporate Development Services, and through Revenue GoToMarket Growth Consulting advisory services. Prior to joining Ephor Group, Mr. Bedard served as a Strategic Advisor (Chief Strategy Officer) for multiple B2B Services and Technology firms where he managed business development and corporate development. Charles is an expert on new and emerging technology and services providers in Information Technology (IT), CRM (Technology, SI, Inbound, Outbound), BPO, HR and Human Capital. Charles’ deep domain knowledge of these arenas, combined with his passion for growth execution, enables him to deliver long-term strategic and near-term tactical results to help companies close the gap between vision and execution.
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