Sharing content, scheduling events, and holding contests can directly drive leads to your company, but a solid social media presence builds authority, trust and will ultimately help the person decide at their zero moment of truth.
Let’s take a look at a few key statistics from an infographic from Wishpond on how marketers are using social media as a lead generation tool.
The following bar chart illustrates the disconnect between what marketers SAY has the biggest impact on lead gen goals and what ACTUALLY has the biggest impact.
Here’s what they SAY:
According to Wishpond, social media produces almost DOUBLE the marketing leads of trade shows, telemarketing, direct mail, or even Pay-Per-Click (PPC). With lead conversion rates estimated at more than 13% higher than the average, it makes one think…
Check out the full-size infographic from wishpond.