Social Media Lead Generation

Did you know 72% of B2C marketers have acquired a customer through Facebook? Or that B2B marketers have found LinkedIn 277% more effective than Facebook or Twitter for acquiring new customers?

Sharing content, scheduling events, and holding contests can directly drive leads to your company, but a solid social media presence builds authority, trust and will ultimately help the person decide at their zero moment of truth.

Key Statistics

Let’s take a look at a few key statistics from an infographic from Wishpond on how marketers are using social media as a lead generation tool.

77% of B2C marketers say they have acquired a customer through Facebook.

34% of marketers have generated leads using Twitter. 20% of them have closed deals.

What Marketers “Say” Matters

The following bar chart illustrates the disconnect between what marketers SAY has the biggest impact on lead gen goals and what ACTUALLY has the biggest impact.

Here’s what they SAY:

According to Wishpond, social media produces almost DOUBLE the marketing leads of trade shows, telemarketing, direct mail, or even Pay-Per-Click (PPC). With lead conversion rates estimated at more than 13% higher than the average, it makes one think…

Social Lead Gen Infographic

Using Social Media for Lead Generation

Check out the full-size infographic from wishpond.

Infographics Lead Gen Social Media
Social Media Lead Generation
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About the Author

Cometrics Editor
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About / Bio
We all hear a lot about “best practices” but it’s thoughtful analysis of research data that’s driving marketing. There’s tons of it our there, but most is buried in boilerplate or hidden behind long forms. Cometrics is here to change that.
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