Mobile Rising Star Ads “Much Better”, says IAB

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable

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Mobile Rising Star Ads “Much Better”, says IAB
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Q1 2013 Online Ad Revenues Set New High

First quarter 2013 online ad revenue up nearly 16% to $9.6 billion over Q1 2012, according to the latest IAB Internet advertising revenue report. “Consumers

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Q1 2013 Online Ad Revenues Set New High
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The Rise in Digital Advertising

eMarketer estimates overall ad spending in the US will rise 4.9% in 2012, but digital will outperform that: growing 16.6%. Spending in the digital space

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The Rise in Digital Advertising
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Men and Women Respond Differently to Creative Ad Elements

A recent Data Gem, entitled Men More Difficult to Persuade with Advertising than Women, revealed (not surprisingly) that while men and women recall advertising at

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Men and Women Respond Differently to Creative Ad Elements
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U.S. Video Advertising as a Percent of Total Online Video Consumption

According to December 2010 Video Metrix data, video ads comprised 16.4 percent of all videos streamed, up from 12.2 percent in June. Although video ads

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U.S. Video Advertising as a Percent of Total Online Video Consumption
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