Where Subscribers Read Email

In Litmus’ 2015 Email Market Share infographic, they analyzed over 13 billion email opens to see where subscribers read emails. They took a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.

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Where Subscribers Read Email
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State of Email 2015 Report Published

Email marketers and designers have seen a lot of change in the past year. The introduction of new anti-spam laws, email apps, bigger-than-ever iPhones (and

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State of Email 2015 Report Published
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Email Subject Line Questions Boost Performance

According to research conducted by Litmas & MailChimp and confirmed by Salesforce’s Pardot, using questions in subject lines boosts performance time and time again compared to similar subject lines that were phrased as statements.

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Email Subject Line Questions Boost Performance
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MailChimp says…

When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.

Best Time to Send Emails?

Pinpointing the best day and time to send a campaign is difficult because ideal sending times vary between industries and lists, and may also depend

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Best Time to Send Emails?
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Why Social Media Marketing?

If you’re a business owner, chances are you’ve already considered using social media to help get the word out about your business.

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Why Social Media Marketing?
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Use Advanced Email Techniques or Fall Behind

According to Econsultancy’s Email Marketing Industry Census 2012 (here’s the 2013 report), only 31 percent of companies regularly test their email marketing campaigns. Of those

  5,207 VIEWS
Use Advanced Email Techniques or Fall Behind
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