I’m convinced content marketers and brand journalists can learn a lot from traditional media, and vice versa. We have different priorities, but we have some of the same goals: including getting a lot of visibility in the form of page views.
Ever wonder what the differences are among PR, marketing, and advertising? I’d wager that there are more than a few folks at major corporations who
One of the questions I get asked most often is, “When is the best day to send a press release?” Now, I know right off
The press release has become a staple of the PR industry. Writing press releases is only half the battle. The rest is about distribution, or
Pay for performance is a financial reward system for employees in which some or all of their monetary compensation is related to how their performance
Here’s a secret about product marketing: it all pretty much comes down to PR. Which is why getting the word out about your company’s latest
Success stories with personalized PR are mounting, yet most companies still default to mass emails to large distribution lists. These mass depersonalized emails – “Dear