Is Interruption Marketing Ok?

I’m convinced content marketers and brand journalists can learn a lot from traditional media, and vice versa. We have different priorities, but we have some of the same goals: including getting a lot of visibility in the form of page views.

  11,996 VIEWS
Is Interruption Marketing Ok?
4 - 1 vote
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The Essence of PR

Ever wonder what the differences are among PR, marketing, and advertising?  I’d wager that there are more than a few folks at major corporations who

  5,885 VIEWS
The Essence of PR
3.5 - 2 votes
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No Magic Day to Send Press Releases

One of the questions I get asked most often is, “When is the best day to send a press release?” Now, I know right off

  4,340 VIEWS
No Magic Day to Send Press Releases
3.5 - 2 votes
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Worst Time for Press Releases

The press release has become a staple of the PR industry. Writing press releases is only half the battle. The rest is about distribution, or

  10,112 VIEWS
Worst Time for Press Releases
3.5 - 2 votes
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Fix Pay for Performance

Pay for performance is a financial reward system for employees in which some or all of their monetary compensation is related to how their performance

  9,967 VIEWS
Fix Pay for Performance
3 - 1 vote
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The Value of Product Briefings

Here’s a secret about product marketing: it all pretty much comes down to PR. Which is why getting the word out about your company’s latest

  4,666 VIEWS
The Value of Product Briefings
2.33 - 3 votes
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How To Use Personalized PR To Create Big Buzz

Success stories with personalized PR are mounting, yet most companies still default to mass emails to large distribution lists. These mass depersonalized emails – “Dear

  2,785 VIEWS
How To Use Personalized PR To Create Big Buzz
4.5 - 2 votes
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