Cliqued: Web App Review

JDM Digital completed a web app recently designed to streamline how Google Analytics Campaign tracking URLs are shortened using Bit.ly programmatically.  The project is called

  19,861 VIEWS
Cliqued: Web App Review
4.67 - 3 votes
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[Podcast] Weird Al’s Diabolically Brilliant Strategy

In this episode, Robert and I discuss the important implications of LinkedIn’s acquisition of Bizo, congratulate blogger Scott Monty on his recent move from Ford to an agency role, and speculate on what will happen to Forbes now that it’s owned by foreign investors. We also ruminate on the continuing fall of newspaper ad revenue, puzzle over Time Inc.’s decision to form a new native advertising group, and rave about the marketing genius of Weird Al Yankovic before exploring this week’s TOM example: Makeup.com.

  33,996 VIEWS
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Prioritize Customer Experience

Recent statistics reveal outperforming companies are putting customers at the center of their strategies. In fact, they’re making the customer experience—not product or logistics–a priority, and giving customers a seat at the boardroom.

  35,379 VIEWS
Prioritize Customer Experience
4.25 - 4 votes
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Market Once. Measure Twice.

The job of the Chief Marketing Officer is becoming more quantifiable due to the advancements in online marketing measurement tools.  The ability to track and

  4,415 VIEWS
Market Once. Measure Twice.
4.33 - 3 votes
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Emotional Effects of Color

With the average time on page decreasing from year to year (now just 2.4 seconds), we have a limited amount of time to “convince” users

  4,392 VIEWS
Emotional Effects of Color
5 - 3 votes
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When Testing is Bad

As a marketer, you’re used to hearing the caveat “you should test to see…” after every marketing tip you’ve ever received. Well, after reading Tim

  4,391 VIEWS
When Testing is Bad
5 - 6 votes
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The Pricing Balancing Act

The growth stage companies in which Polus Capital invests, must make tough decisions daily — from how to maintain a strong customer base to the

  3,687 VIEWS
The Pricing Balancing Act
4 - 2 votes
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