The Perfect Digital Marketing Mix

Infusing digital into the marketing mix is essential to having a smooth strategy. But digital marketing efforts don’t have to come at a premium.

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The Perfect Digital Marketing Mix
3 - 2 votes
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The Value of Product Briefings

Here’s a secret about product marketing: it all pretty much comes down to PR. Which is why getting the word out about your company’s latest

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The Value of Product Briefings
2.33 - 3 votes
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5 Buyer Insights to Improve Your Marketing to HR

After budget cutbacks and freezes during the recession, more and more HR buyers have money to spend. Bersin By Deloitte reports 57% of companies plan

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5 Buyer Insights to Improve Your Marketing to HR
4.5 - 2 votes
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5 things you must do with digital media in 2014

It used to be easy to rent some email lists, take down a few webinars, and find yourself rolling in opportunities. Now you’re seeing conversion

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5 things you must do with digital media in 2014
4.67 - 3 votes
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4 Emerging B2B Marketing Trends 2014

Traditional media channels that used to perform for B2B marketers haven’t been delivering like they used to. It’s time to look at emerging techniques that

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4 Emerging B2B Marketing Trends 2014
3.5 - 2 votes
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Guide to Marketing Metrics and Marketing Analytics

“The Definitive Guide to Marketing Metrics and Marketing Analytics” shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and

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Guide to Marketing Metrics and Marketing Analytics
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Annual Survey of Professional Services Sales Practices

Taking Services Selling to New Heights Annual Survey of Professional Services Sales Practices. Professional services executives often ask, “How can I help my company take

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Annual Survey of Professional Services Sales Practices
4 - 1 vote
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