Strategy is key to content marketing effectiveness. That’s just one of the many findings revealed in the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report, sponsored by Brightcove. Here are some highlights from the report.
Although Google says social signals do NOT influence search rankings, a new study by Quicksprout says there IS a noticeable difference in the position of a keyword when social signals are given. Here are their findings.
Who are the people sharing in the collaborative economy, and what can businesses do to win in this emergent market? Answers to these questions and more are the focus of a new report by Vision Critical, “Sharing is the New Buying: How to Win in the Collaborative Economy.”
I’m convinced content marketers and brand journalists can learn a lot from traditional media, and vice versa. We have different priorities, but we have some of the same goals: including getting a lot of visibility in the form of page views.