2014 B2B Content Marketing Research Highlights

Strategy is key to content marketing effectiveness. That’s just one of the many findings revealed in the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report, sponsored by Brightcove. Here are some highlights from the report.

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2014 B2B Content Marketing Research Highlights
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Social Signals for SEO

Although Google says social signals do NOT influence search rankings, a new study by Quicksprout says there IS a noticeable difference in the position of a keyword when social signals are given. Here are their findings.

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Social Signals for SEO
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Why Sharing is the New Buying

Who are the people sharing in the collaborative economy, and what can businesses do to win in this emergent market? Answers to these questions and more are the focus of a new report by Vision Critical, “Sharing is the New Buying: How to Win in the Collaborative Economy.”

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Why Sharing is the New Buying
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Is Interruption Marketing Ok?

I’m convinced content marketers and brand journalists can learn a lot from traditional media, and vice versa. We have different priorities, but we have some of the same goals: including getting a lot of visibility in the form of page views.

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Is Interruption Marketing Ok?
4 - 1 vote
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Why Social Media Marketing?

If you’re a business owner, chances are you’ve already considered using social media to help get the word out about your business.

  11,300 VIEWS
Why Social Media Marketing?
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Influencers Are a Brands’ MVPs

30% of marketers surveyed in IZEA‘s 2013 “State of Sponsored Social” report say that display advertising is dead or dying. Social, on the other hand,

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Influencers Are a Brands’ MVPs
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40% Don’t Trust Online Reviews

There have been a number of online review scandals. Most recently, there was a New York regulatory crackdown on fake reviews being generated by “reputation

  4,108 VIEWS
40% Don’t Trust Online Reviews
3.33 - 3 votes
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