[Podcast] Weird Al’s Diabolically Brilliant Strategy

In this episode, Robert and I discuss the important implications of LinkedIn’s acquisition of Bizo, congratulate blogger Scott Monty on his recent move from Ford to an agency role, and speculate on what will happen to Forbes now that it’s owned by foreign investors. We also ruminate on the continuing fall of newspaper ad revenue, puzzle over Time Inc.’s decision to form a new native advertising group, and rave about the marketing genius of Weird Al Yankovic before exploring this week’s TOM example: Makeup.com.

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Flat and Thin are In

Designers have been wondering when or even if Apple would go flat and when they did (in iOS 7), it put it’s stamp of cool-ness

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Flat and Thin are In
4.67 - 3 votes
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State of Email 2015 Report Published

Email marketers and designers have seen a lot of change in the past year. The introduction of new anti-spam laws, email apps, bigger-than-ever iPhones (and

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State of Email 2015 Report Published
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2014 B2B Content Marketing Research Highlights

Strategy is key to content marketing effectiveness. That’s just one of the many findings revealed in the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report, sponsored by Brightcove. Here are some highlights from the report.

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2014 B2B Content Marketing Research Highlights
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Masters of the Mix:

Traditional lines between marketing, PR, branding and reputation management are gone. Today’s marketers need to have an understanding of all the ways in which communication can drive institutional success.

Digital Marketing Trends 2014

According to research compiled by Syndacast, 2014 has again transformed the digital marketing landscape in the form of content marketing, advertising, big data, and mobile marketing.

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Digital Marketing Trends 2014
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Syndacast says…

Content marketing never was and never will be only about link building.

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