I’m convinced content marketers and brand journalists can learn a lot from traditional media, and vice versa. We have different priorities, but we have some of the same goals: including getting a lot of visibility in the form of page views.
Pretty colors and creative visuals aren’t enough to make an infographic useful. For their infographics to stand out, CMOs and their marketing teams need to carefully plan how to develop and use them.
Ever wonder what the differences are among PR, marketing, and advertising? I’d wager that there are more than a few folks at major corporations who
Cometrics has recently updated our WordPress core to the latest version, 3.9. In this new version, only released a month or so from the last
The job of the Chief Marketing Officer is becoming more quantifiable due to the advancements in online marketing measurement tools. The ability to track and
Came across a little infographic from Weemss about fonts and typefaces and how they are associated in our psyche. Take a look.
With the average time on page decreasing from year to year (now just 2.4 seconds), we have a limited amount of time to “convince” users