2014 B2B Content Marketing Research Highlights

Strategy is key to content marketing effectiveness. That’s just one of the many findings revealed in the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report, sponsored by Brightcove. Here are some highlights from the report.

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2014 B2B Content Marketing Research Highlights
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Masters of the Mix:

Traditional lines between marketing, PR, branding and reputation management are gone. Today’s marketers need to have an understanding of all the ways in which communication can drive institutional success.

The Periodic Table of SEO

Search Engine Optimization (or SEO) may seem like alchemy to some, but there is a method behind the madness.  Search engines reward pages with the

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The Periodic Table of SEO
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Prioritize Customer Experience

Recent statistics reveal outperforming companies are putting customers at the center of their strategies. In fact, they’re making the customer experience—not product or logistics–a priority, and giving customers a seat at the boardroom.

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Prioritize Customer Experience
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20 Marketing Statistics that Drove 2014

We’re only half way through 2014, but marketers are already looking toward 2015. Here’s a compelling infographic from WebDAM that has already gotten a lot of buzz for 2014 and many are looking at it again as they prepare for 2015.

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20 Marketing Statistics that Drove 2014
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Digital Marketing Trends 2014

According to research compiled by Syndacast, 2014 has again transformed the digital marketing landscape in the form of content marketing, advertising, big data, and mobile marketing.

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Digital Marketing Trends 2014
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Syndacast says…

Content marketing never was and never will be only about link building.

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