Traditional lines between marketing, PR, branding and reputation management are gone. Today’s marketers need to have an understanding of all the ways in which communication can drive institutional success.
Recent statistics reveal outperforming companies are putting customers at the center of their strategies. In fact, they’re making the customer experience—not product or logistics–a priority, and giving customers a seat at the boardroom.
We’re only half way through 2014, but marketers are already looking toward 2015. Here’s a compelling infographic from WebDAM that has already gotten a lot of buzz for 2014 and many are looking at it again as they prepare for 2015.
Content marketing never was and never will be only about link building.