Hinge Research says,

More than 50% of sellers of professional services say price is critical in their clients’ decision to buy, although only 28% of buyers agree.

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Hinge Research says,
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About the Author

Alexandra Marigodova
4 articles
About / Bio
Alex is the engine inside the Hinge research machine, creating the studies that inform much of Hinge’s work, both internally and externally. With a philosophy of using research to solve business challenges, Alex works with firms to identify specific problems, creating hypotheses and research designs to help resolve them. Once the information has been collected she analyzes the data, using the results to present a cohesive narrative. On a daily basis you’ll find Alex diagnosing problems, performing competitive market analysis, establishing benchmarks, and helping clients determine their brand identities.
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