About / Bio
Alex is the engine inside the Hinge research machine, creating the studies that inform much of Hinge’s work, both internally and externally. With a philosophy of using research to solve business challenges, Alex works with firms to identify specific problems, creating hypotheses and research designs to help resolve them. Once the information has been collected she analyzes the data, using the results to present a cohesive narrative. On a daily basis you’ll find Alex diagnosing problems, performing competitive market analysis, establishing benchmarks, and helping clients determine their brand identities.