43% of all online shoppers are fans and followers of the brands they buy and 47% of social media users say Facebook has the greatest impact on their buying behaviors. We’ve all heard it before: if Facebook was a country, it would be the 3rd largest country in the world. Oh, and by the way, Facebook is banned in China, so that population of 1.3 billion isn’t even included in this count. Desipte social media’s over exposure, I often have to defend my use to my not-so-social savvy Dad. Despite his relative youth and extensive use of his computer and iPhone, he’s never warmed up to social because he (and many others in his generation) don’t see social media interactions as being authentic or meaningful.
While it’s true that hitting the “Like” or “Retweet” button doesn’t require as much effort or intellectual thought as say, writing a product review or having a real-life conversation, these social actions do have the potential to drive a company’s success. I certainly don’t think digital marketing has replaced print marketing, but the days of advertising a la Mad Men are long gone. Given that so much of our lives are now spent online (whether for work or play), it makes sense that a good portion of marketing is now seen in digital forms. So I ask the social naysayers like my dad to look at the social media statistics.
I don’t think anyone can deny that that make the case for digital marketing.