72% of Ads Placed Adjacent to “Brand Inappropriate Content”

A U.S.-based study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser.

data-gem-2In total, the findings showed that 141,000 impressions were delivered across 980 inappropriate sites to 92,000 individuals. This type of unsafe delivery has the potential to erode brand equity, damage the relationship with the consumer and decrease sales over time.

Not surprisingly, perhaps, Facebook announced recently it will undertake a new review process to determine which Pages and Groups should feature ads alongside their content under a broader set of guidelines.

“By the end of the week, we will remove ads from all Pages and Groups that fall into this new, more expansive restricted list,” the company stated on their blog.

Specifically, the new policy will ban ads from appearing next to any “violent, graphic or sexual content,” even if that material doesn’t violate community standards. Ads that previously ran on the right side of Pages featuring adult products, for example, will no longer appear there.

Progress?  We’ll see.

Automation Social Media Statistics
72% of Ads Placed Adjacent to “Brand Inappropriate Content”
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