In total, the findings showed that 141,000 impressions were delivered across 980 inappropriate sites to 92,000 individuals. This type of unsafe delivery has the potential to erode brand equity, damage the relationship with the consumer and decrease sales over time.
Not surprisingly, perhaps, Facebook announced recently it will undertake a new review process to determine which Pages and Groups should feature ads alongside their content under a broader set of guidelines.
Specifically, the new policy will ban ads from appearing next to any “violent, graphic or sexual content,” even if that material doesn’t violate community standards. Ads that previously ran on the right side of Pages featuring adult products, for example, will no longer appear there.
Progress? We’ll see.