Based on the survey, Sundays were rated the least effective with Saturday trailing right behind, and Tuesdays won with a 26% rating as the most effective day.
Here are all the results from the Marketing Sherpa study.
You may or may not agree with the results, and that’s fine. The best day for you to send your emails depends on a number of factors:
For example, weekends are generally less effective for the financial services industry compared to retail or e-commerce.
Whether your focus is B2B, B2C, or both.
55% of B2B marketers rated Sunday as the least effective day to send emails, while only 23% of B2C marketers rated Sunday as least effective.
The type of content you are sending to your subscribers.
Are you sending informational content or coupons?
Your location in the world.
Keep time zones in mind. As much as we wish, we do not live in one massive time zone, so it may be the middle of the night for a large portion of your subscriber base when you send out your emails.
How can you decipher which day (or days) is best for you to send? Test, test, and test some more! A/B Testing is the perfect (and easiest) way for you to determine what day and even time of day works for your organization. You can test not only send dates and times with A/B Testing, you can also test:
Be sure to check out our blog post “Testing and Optimization Strategies for Email Marketing Success” to learn more.