The Best Day to Send Emails

“How effective are emails sent each day of the week?” was the question posed for email marketers in the MarketingSherpa 2013 Email Marketing Benchmark Report.

Based on the survey, Sundays were rated the least effective with Saturday trailing right behind, and Tuesdays won with a 26% rating as the most effective day.

Survey Results

Here are all the results from the Marketing Sherpa study.

marketingsherpa-email-survey

Factors

You may or may not agree with the results, and that’s fine. The best day for you to send your emails depends on a number of factors:

Your industry.

For example, weekends are generally less effective for the financial services industry compared to retail or e-commerce.

Whether your focus is B2B, B2C, or both.

55% of B2B marketers rated Sunday as the least effective day to send emails, while only 23% of B2C marketers rated Sunday as least effective.

The type of content you are sending to your subscribers.

Are you sending informational content or coupons?

Your location in the world.

Keep time zones in mind. As much as we wish, we do not live in one massive time zone, so it may be the middle of the night for a large portion of your subscriber base when you send out your emails.

A/B Testing

How can you decipher which day (or days) is best for you to send? Test, test, and test some more! A/B Testing is the perfect (and easiest) way for you to determine what day and even time of day works for your organization. You can test not only send dates and times with A/B Testing, you can also test:

  • Subject lines
  • Content areas
  • From names
  • Preheaders
  • Or even entire emails

Be sure to check out our blog post “Testing and Optimization Strategies for Email Marketing Success” to learn more.

Email Statistics
The Best Day to Send Emails
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About the Author

Julie Brown
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About / Bio
Julie Brown is a Product Marketing Manager for ExactTarget Email products. She has been with ExactTarget for two years now, and can’t believe how quickly time flies! On the Product Marketing team, Julie focuses on a number of different products including Distributed Sending and Playbooks. She is originally from Northeast Ohio and graduated from Bowling Green State University with a BS in Journalism/Public Relations and a minor in Marketing. GO FALCONS! Julie now resides in Indianapolis with her husband, daughter, and lovable Labrador Retriever. When she can find a spare moment, she enjoys spending time with her family, running, and singing.
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