Marketing automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?”
For businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results.
In this paper, we demonstrate what marketing automation can do and inform your decision on whether you’re ready to graduate to a marketing automation solution.
Download Marketo’s eBook, “Graduating from eMail Marketing to Marketing Automation” (no registration required).