Graduating from Email to Marketing Automation eBook

Marketing automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?”

graduating-email-market-resourceFor businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results.

In this paper, we demonstrate what marketing automation can do and inform your decision on whether you’re ready to graduate to a marketing automation solution.

Download Marketo’s eBook, “Graduating from eMail Marketing to Marketing Automation” (no registration required).

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Graduating from Email to Marketing Automation eBook
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Jon Miller
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Jon Miller leads all aspects of Marketo's thought leadership, communications, and content marketing programs. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
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