HCM an $8 Billion Industry

In late 2011, SAP announced that it was buying SuccessFactors for a cool $3.4 billion. Consumer tech blog TechCrunch panned it as the most boring tech story of that week. Check out the link if you think I’m exaggerating.

While a lot of people who’ve invested their careers in the human capital management (HCM) industry were outraged at the pithy reporting of such an important acquisition, The Starr Conspiracy saw the purchase as just another opportunity.  After all, HCM is a growing market.

HCM Market is Growing

In 2006, the HCM market was at $6.1 billion and was largely dominated by a few players. After some down years during the recession, HCM has continued its climb. This year, HCM surpassed $8 billion.

IDC has predicted that growth will continue in the HCM market through at least 2016. That growth rate (just above 8 percent) will leave the HCM market at somewhere around $11 billion in three years.

Considering that market share in most HCM solution categories is now split among dozens of significant, profitable players, that increase is nothing to sneeze at. In fact, emerging HCM segments, pursuing a market share strategy could result in market dominance.

Move over Apple

While tech blogs obsess over the latest Apple gadgets and consumer software, we can quietly work in the background with the best players in the HCM space and capture a piece of that big pie.

Maybe that has you hitting the snooze button on your alarm clock, but it gets us excited here at The Starr Conspiracy.

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HCM an $8 Billion Industry
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The Starr Conspiracy
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You shouldn’t have to pay an agency for the privilege of learning about your industry. The Starr Conspiracy already knows your market segment, who you are, and where you fit in. We are a strategic marketing and advertising agency devoted exclusively to enterprise software and services. When you partner with us, it’s to build market share, multiply brand awareness, and drive sales leads – not to bone up on the basics. We’ve been “out there” for more than a decade so that you can hit the ground running. Founded in 1999 and located in Fort Worth, The Starr Conspiracy has won eight best places to work awards countless creative awards and maintains a net promoter score of 90% (higher than Apple).
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