Opening Email Again Later up 80%
Mobile opens are growing rapidly. In the last year, emails opened on mobile devices more than doubled, and have increased 80%
in the last six months alone according to email tracking and testing service, Litmus
A common assumption many of us make is that subscribers ‘triage’ or preview emails on their mobile device before marking the email for later viewing—likely their webmail or work account on a desktop computer. Surprisingly, a deep dive into the same data we looked at for our latest market share stats showed otherwise:
- Just 3.3% of users have viewed a single email in more than one enviroment
- Users who have recently read email on the mobile will do so again 45% of the time
Does that mean, nearly 97% of emails are being viewed just once?
About the Author
About / Bio
We all hear a lot about “best practices” but it’s thoughtful analysis of research data that’s driving marketing. There’s tons of it our there, but most is buried in boilerplate or hidden behind long forms. Cometrics is here to change that.