5 things you must do with digital media in 2014
It used to be easy to rent some email lists, take down a few webinars, and find yourself rolling in opportunities. Now you’re seeing conversion rates go down and cost of customer acquisition go up. As you plan media for 2014, you know things are different, but you may not know what to do differently.
To get a new perspective on your media plan for next year, download The Starr Conspiracy’s latest white paper “Planning your 2014 media budget: Five essentials for HR technology companies that want to see efficiency, ROI, and the big picture.”
- Build brand better with digital display
- Use behavioral data to find “look-alike buyers”
- Track KPIs across all of your channels
- Optimize in real time based on performance trends
- Reach buyers before they get too deep into the selling cycle
Here’s the HR technology marketer’s conundrum: Your company’s revenue goals keep getting bigger, but your target buyers seem harder to reach than ever. Industry media is only going to pull in about 25 percent of the overall audience, and many of these channels are oversaturated.
If you are looking to challenge the status quo with your media, download this white paper before you lock in your media for 2014.
About the Author
About / Bio
You shouldn’t have to pay an agency for the privilege of learning about your industry. The Starr Conspiracy already knows your market segment, who you are, and where you fit in. We are a strategic marketing and advertising agency devoted exclusively to enterprise software and services. When you partner with us, it’s to build market share, multiply brand awareness, and drive sales leads – not to bone up on the basics. We’ve been “out there” for more than a decade so that you can hit the ground running. Founded in 1999 and located in Fort Worth, The Starr Conspiracy has won eight best places to work awards countless creative awards and maintains a net promoter score of 90% (higher than Apple).
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