4 Emerging B2B Marketing Trends 2014
Traditional media channels that used to perform for B2B marketers haven’t been delivering like they used to. It’s time to look at emerging techniques that will keep leads flowing at the lowest cost.
Remember when things were easy? That time has past.
For many enterprise software and services companies that specialize in HR, what used to work when buying media suddenly isn’t enough. It used to be easy to rent some email lists, take down a few webinars, and find yourself rolling in opportunities.
Now you’re seeing conversion rates go down and cost of customer acquisition go up. As you plan media for 2014, you know things are different, but you may not be quite sure how to focus your priorities.
Download the e-book “Four Emerging Media Trends That B2B Marketers Can’t Ignore.” You’ll discover how to:
- Use Lead Nurturing 2.0 to avoid losing sales opportunities to competitors
- Improve demand generation results as you buy your media more efficiently
- Use behavioral data to reach buyers you never knew existed
- Improve your media results with better data
Take a look at four media trends that you need to consider as you plan for 2014 — get The Starr Conspiracy e-book now!
About the Author
About / Bio
You shouldn’t have to pay an agency for the privilege of learning about your industry. The Starr Conspiracy already knows your market segment, who you are, and where you fit in. We are a strategic marketing and advertising agency devoted exclusively to enterprise software and services. When you partner with us, it’s to build market share, multiply brand awareness, and drive sales leads – not to bone up on the basics. We’ve been “out there” for more than a decade so that you can hit the ground running. Founded in 1999 and located in Fort Worth, The Starr Conspiracy has won eight best places to work awards countless creative awards and maintains a net promoter score of 90% (higher than Apple).
The Starr Conspiracy