We send around 50 million emails every day, so we’ve got a LOT of data. With lots of data, we can try to answer tough questions like this one. Enter the Email Genome Project. We scanned over a billion emails to identify general trends.
Here are a few of our observations and some suggestions:
You may find that changing the time that you send your emails will change your percentage of opens.
More emails are sent during the week than on weekends, with Tuesday and Thursday being the highest volume days. Changing which day you send your emails may improve your open and click rates.
Placing a particular link in your content more than once may increase the number of clicks for that link.
The general trends are a starting point, but your list may perform better by going against some or all of those trends. Learn more about all the trends in email marketing on our Knowledge Base site.