Best Time to Send Emails?

Pinpointing the best day and time to send a campaign is difficult because ideal sending times vary between industries and lists, and may also depend on the segment of a list you’re sending to.

We send around 50 million emails every day, so we’ve got a LOT of data. With lots of data, we can try to answer tough questions like this one. Enter the Email Genome Project. We scanned over a billion emails to identify general trends.

Here are a few of our observations and some suggestions:

Send during the day.

You may find that changing the time that you send your emails will change your percentage of opens.

email-timeofdaygraph

Send during the week.

More emails are sent during the week than on weekends, with Tuesday and Thursday being the highest volume days. Changing which day you send your emails may improve your open and click rates.

email-daysofweekgraph

More links lead to more clicks.

Placing a particular link in your content more than once may increase the number of clicks for that link.

email-linksclickedgraph

More where that came from…

The general trends are a starting point, but your list may perform better by going against some or all of those trends. Learn more about all the trends in email marketing on our Knowledge Base site.

Email Trends
Best Time to Send Emails?
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More than 5 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs.
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