Unfortunately, most web designers haven’t bothered to study direct response marketing. That’s why all the “wisdom” you’ll find on the web is about how images will increase response — regardless of how you use them.
The only 2 kinds of image that will ever do anything to lift response (all other kinds will depress it). Learn how readers “anchor” themselves on a page — and why most images break this fundamental paradigm. Understand a technique for presenting images that newspapers have used for years to increase readership by 300% — yet you’ll find it used on fewer than 1 in 100 websites.
Also included in the report, 16 real-world examples for you to study and use.
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