According to the “2014 Digital Marketing Landscape: The Power of Digital Experiences Benchmark Study,” 28% of organizations—including agencies, B2B firms, B2C companies, and B2B2C businesses—allocate 1 to 15% of their marketing budgets to digital. Another 18% of organizations surveyed dedicate 16 to 30% of their budgets to digital channels, and 12% of respondents allocate 31 to 45%. Still, many organizations rank digital as a top-shelf priority. For instance, 59% of respondents rate digital as a “high” or “very high” priority.
While some marketers take a more old-fashioned approach to digital, others prefer a more modern twist.
But no matter what the flavor, relying on digital can lead to big benefits. For instance, organizations surveyed list visits, page views, likes, or follows (74%); growing brand awareness (64%); and generating more leads (49%) as some of the benefits of creating digital experiences.