Email Marketing to Grow 11% through 2014
We’ve written about the challenge many small businesses face when considering email marketing – taking the first step and just getting started.
Two recent research reports, one from industry analyst Forrester and a second study from Forbes, reported in eMarketer, speak to the value of email as a marketing tool – and it’s huge.
Forrester predicts that email marketing will grow at an 11 percent combined annual growth rate (CAGR) by 2014, fueled by high return on investment.
Forbes’ study goes one further, pointing out that email marketing is second only to search engine optimization for generating sales conversions.
With these numbers, it’s clear that email, especially for the SMB, is a marketing tool that can break through the clutter and get prospects and valued customers to act.
For those whose budget won’t stretch to SEO or pay-per-click campaigns, clearly, email is an effective, easy-to-use, sophisticated tool.
About the Author
About / Bio
Campaigner is an industry-leading email marketing service that makes it simple for small businesses and organizations new to email marketing to create sophisticated one-to-one email campaigns that result in profitable relationships with customers. Campaigner’s proven email marketing functionality includes list segmentation, personalized messaging, automation, and Salesforce integration. Campaigner improves email marketing ROI and performance by helping small businesses create and send professional e-newsletters, grow opt-in lists, and im prove permission-based marketing results.