The Psychology of Fonts

Came across a little infographic from Weemss about fonts and typefaces and how they are associated in our psyche. Take a look.

Serif Fonts


Serif fonts includes tried-and-true fonts like Times New Roman and Garamond. They are generally considered to be more authoritative and certainly more traditional.

Slab Serif Fonts


Slab Serifs are actually pretty trendy right now. They include fonts like Courier and Courier New. These are bold fonts that always come across as “funky.” That’s seriously the best word to describe them.

Sans Serif Fonts


Oh, the classics! Helvectica, Verdana, Arial, Century Gothic, and Calibri are all the classic Sans Serif fonts. I once had a design professor who said, “If you’re not using Helvetica, you’d better have a damn good reason.” I think that sums it up.

Script (or Handwriting) Fonts


Perhaps the friendliest of the font faces, script (sometimes call handwriting) fonts are generally considered ‘creative’ or intriguing. That is, if they’re used correctly. Lobster can be a wonderful font, but used incorrectly, it might as well be Comic Sans.

Modern Fonts


This is sort of a made-up typeface. Let’s just all agree to call it ‘modern’ even if it’s usually charactorized as trendy-retro or european. Fonts that fall into this category include stuff like Eurostyle, Railway, and Lato (my favorite).

What’s Trending?

A quick look at Google Fonts and you’ll find the most popular fonts have been the same for some time (in order of popularity): Open Sans, Roboto, Oswald, Lato, Droid Sans. And ALL are sans serif fonts.

Design Trends
The Psychology of Fonts
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Justin Downey
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President of Dallas-based digital ad agency, JDM Digital, Justin has decades of B2B experience in all things digital. His company, JDM, specializes in branding, design, web development, copywriting and more 'weird and wonderful' things.
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