Marketing Tech Chat with Mike Linton

In a recent interview, Forbes speaks with Farmers Insurance’s marketing exec Mike Linton to discuss tech’s implications on marketing.

Farmers uses multiple outlets to communicate the company’s marketing messages — TV advertising, online ads, sponsorships and local and regional placements.

Linton suggests that no matter the outlet used, being effective means arranging the company’s marketing that works well for the customer — understanding how your target audience consumes content and be present there.

Click on the image below to view the complete interview.

Mike Linton

Please excuse the commercials.

Advertising Trends
Marketing Tech Chat with Mike Linton
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Alan Ying
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Alan Ying is the Managing Director of Polus Capital, a B2B focused company offering business owners "Entrepreneur-friendly Capital" . Most recently he was a Venture Partner at Chrysalis Ventures, a leading healthcare VC firm based in Louisville, KY. He is a regular columnist writing about growth companies at Inc.com.
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