Mobile Internet Usage Doubles

Developing a coherent enterprise mobile strategy has become critically important to any organization looking to stay relevant and harness the power of mobility. ABI Research predicts 56 billion smartphone apps will be downloaded in 2013. Likewise, a recent study from Pew Research found that two-thirds of cellphone owning Americans currently use their phones to surf the Web and check e-mail, double the amount reported in Pew’s 2009 survey, when only 31% said they used their phones to go online.

Pew Research found 66% of U.S. smartphone owners users use their phones to surf the Web and check e-mail–DOUBLE the amount reported in 2009.

More and more these days people are using their mobile devices to buy goods from online retailers, check their bank balances or deposit checks, and in the workplace to increase their productivity through specially designed efficiency and collaboration apps. Gone are the days when enterprise mobility was a novelty or a mere trend. The mobile channel is here to stay and user expectations now reflect this overall mobile maturation.

So whether you’re planning to build a new productivity app for your employees or deciding whether to go Native, Web-based or Hybrid with a consumer-facing mobile presence, all businesses need to be mindful that the stakes have been raised when it comes to the enterprise mobile user experience.

Website Magazine offers three things you need to know to ensure you pass the mobile test and provide your target market with a flawless mobile user experience in their article, “Can you Pass the Enterprise Mobile Test?

Mobile Trends
Mobile Internet Usage Doubles
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Justin Downey
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President of Dallas-based digital ad agency, JDM Digital, Justin has decades of B2B experience in all things digital. His company, JDM, specializes in branding, design, web development, copywriting and more 'weird and wonderful' things.
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