[Podcast] Weird Al’s Diabolically Brilliant Strategy

In this episode, Robert and I discuss the important implications of LinkedIn’s acquisition of Bizo, congratulate blogger Scott Monty on his recent move from Ford to an agency role, and speculate on what will happen to Forbes now that it’s owned by foreign investors. We also ruminate on the continuing fall of newspaper ad revenue, puzzle over Time Inc.’s decision to form a new native advertising group, and rave about the marketing genius of Weird Al Yankovic before exploring this week’s TOM example: Makeup.com.


Download this week’s PNR This Old Marketing podcast, recorded live on July 22, 2014 (Length: 59:13).

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[Podcast] Weird Al’s Diabolically Brilliant Strategy
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Joe Pulizzi
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Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe's latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.
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