Share Buttons May Not Be Necessary

Many people who open an email newsletter can scroll to the bottom and expect to see share buttons that they can use to mention the company on their favorite social media website. Yet a growing population of marketers believe such tools are not always necessary for an email marketing campaign.

According to Search Engine Journal, an online resource for marketing tips, share buttons may be more relevant on a company’s blog, as opposed to emails. The author claimed that in putting share links on his blog (versus within his email campaigns), his business blog received more shares on social media platforms, which could help drive additional business when others see the posts.

Many experts believe marketers should limit the number of social media links they have in a newsletter.

But for those who believe that getting rid of the share buttons altogether is too risky, many experts believe marketers should limit the number of social media links they have in a newsletter so as not to be too overpowering.

A blog post from internet marketing firm, Reciprocal Consulting, reports that marketers generally agree that there are basically three share buttons that are essential – Facebook, Twitter and LinkedIn. The source, however, notes that other social media platforms may be pertinent as well, depending on the industry the company is taking on in the campaign.

Reciprocal Consulting suggested that businesses research where their key demographic has an online presence, and include links to those websites.

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Share Buttons May Not Be Necessary
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Campaigner
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Campaigner is an industry-leading email marketing service that makes it simple for small businesses and organizations new to email marketing to create sophisticated one-to-one email campaigns that result in profitable relationships with customers. Campaigner’s proven email marketing functionality includes list segmentation, personalized messaging, automation, and Salesforce integration. Campaigner improves email marketing ROI and performance by helping small businesses create and send professional e-newsletters, grow opt-in lists, and im prove permission-based marketing results.
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