The Value of Product Briefings

Here’s a secret about product marketing: it all pretty much comes down to PR. Which is why getting the word out about your company’s latest and greatest requires not only a killer product, but also, killer coverage by the industry insiders whose influence can be felt in the real impact they make on real-world recruiting buyers.

Gone are the days where monitoring the market meant buying access to proprietary research, specialized consultants or vendor-provided customer references — or risking everything on nothing more than an RFP and a gut feeling.

Find and Offer Product Briefings

There’s more where that tip came from on HRmarketer’s Content Library.

Lead Gen PR Trends
The Value of Product Briefings
2.3 - 3 votes

About the Author

Greg Heilmann
10 articles
About / Bio

My true passion is design, but I also have years of experience the client-facing/expectation-setting level, and as the leader of managing successful internal teams. I love what I do and bring passion and dedication to every project.

Fisher Vista
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