Here’s a secret about product marketing: it all pretty much comes down to PR. Which is why getting the word out about your company’s latest and greatest requires not only a killer product, but also, killer coverage by the industry insiders whose influence can be felt in the real impact they make on real-world recruiting buyers.
Gone are the days where monitoring the market meant buying access to proprietary research, specialized consultants or vendor-provided customer references — or risking everything on nothing more than an RFP and a gut feeling.
My true passion is design, but I also have years of experience the client-facing/expectation-setting level, and as the leader of managing successful internal teams. I love what I do and bring passion and dedication to every project.